Sales: A New Love Language?

We’re going to talk about love…

And then I’m going to show you how it connects to sales and Marie Forleo’s secret weapon.

(If you’ve ever wanted to throw up at the thought of sales – of writing a sales page or having an enrollment conversation or making an offer from the stage – this is especially for you.)

Have you ever heard about the 5 love languages?

This approach to communication and understanding our partners in romantic relationships was developed by Gary Chapman, longtime relationship counselor.

Basically, there are 5 emotional love languages – different ways that we express and understand love. We create optimal relationships when we understand our own and our partner’s love languages and speak to one another using our partner’s love language, not our own.

Here are the 5 Love Languages:

  1. Physical Touch: this is the touchy-feely person who desires (and requires) hugs, gentle touches, back rubs, etc., to know that...
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4 Questions To Inspire More Yeses From Your Ideal Clients

What questions run through your ideal clients’ minds and hearts as they read your website and sales page?

What do they need to know (and feel) in order to say, “YES” to you?

If you don’t know what these questions are, or how to answer them, you will continue to lose potential clients. Once you know what these questions are (and how to answer them) you’ll have a step-by-step repeatable system to use to ensure all your marketing materials are set up to inspire more of your ideal clients to say, “YES” to working with you.

Question 1. Do You Get Me?

Your ideal clients need to know that you understand what they are going through. This is how they know you get them. If they don’t feel like you get them, they’ll click away to another site.

If you try to speak to everyone, your marketing materials end up vague and broad and do not work. Instead, know your audience.

  • Are they mompreneurs,...
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How to Write When The Well Runs Dry

You’re always writing. Always.

Well, okay, except for when you’re sleeping, reading, eating, in session with clients, binge-watching Gray’s Anatomy…

But when you’re not doing any of that you are writing: emails, sales pages, articles, social media posts, video scripts…

And sometimes, well, the well runs dry and you’re thirsty for new ideas, fresh perspectives and different ways to talk about what’s important to you and your ideal clients.

So what do you do to give your creativity a nudge?

Use the writing prompts below to stop spinning your wheels and get momentum with your writing.

What are writing prompts?

Writing prompts serve as keys to unlock the brilliance beyond writer’s block. They are simple yet powerful tools that spark your creativity and inspire new perspectives and possibilities.

How do you use a writing prompt?

  1. Pick a prompt from the list below.
  2. Write in a stream-of-consciousness style for 5-10 minutes with one...
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Questions For Going Beyond Overwhelm

A theme that often arises in my work with women is overwhelm...

They feel overwhelmed with all that they're juggling, or all the amazing creative ideas they have, and end up feeling daunted by everything rather than enlivened by it all.

They end up stopping or spinning their wheels, never getting traction or the satisfaction of bringing their book into the world or that passion project they know is their unique contribution to offer to the world.

In case you can relate to any of this, here are some questions to assist you in going beyond overwhelm so you can create - and ENJOY - more of what's really important to you.
 
Questions for Going Beyond Overwhelm
 
1. What's really important to you? Are you prioritizing that? 
If not, acknowledge that (without judgment) and realize you can begin prioritizing what's really important to you starting right now. PRIORITIZATION supports you in getting out of overwhelm so that rather than feeling like EVERYTHING's gotta get...
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Write Drunk. Edit Sober.

“Write drunk, edit sober,” is a famous quote (mis)attributed to Hemingway.
 
What does this actually mean? How can this wisdom contribute to you in your writing and creating?
Here’s how I see it…
 
WRITE DRUNK: especially in a first draft, let yourself off the leash, remove the filters, be willing to express yourself onto the page in a real, messy, surprise yourself kind of way.
 
When we’re drunk we tend to be uninhibited. We’re willing to choose things, say things, do things, be things, that we wouldn’t (necessarily) do if we weren’t under the influence.
 
What would it be like to WRITE from this uninhibited place?
 
I just read an article by a famous writer who talks about how this is an awful quote because it takes away from the work of the writer and feeds into the myths of the writing life as well as it condones addiction. I’m not condoning addiction, nor am I suggesting you...
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How To Capture Clients’ Raving Reviews

Do you collect testimonials from your clients?

A lot of entrepreneurs make the mistake of not collecting them or they don’t know how to capture engaging and captivating testimonials.

Raving Reviews (aka Testimonials) are GOLD – they are a very valuable (and often overlooked) aspect of your marketing materials.

Why are Testimonials GOLD?

2 Big Reasons:

  1. They serve as ‘social proof’ that working with you is a wise investment/great idea/life-changing experience.
  1. They paint a picture of what is possible for someone else going through a similar situation (business challenges, relationship issues, etc.). This picture creates a story that your ideal clients can put themselves into. (“If they can do it, I can too!”)

Testimonials – when done well – become stories that have the power to inspire, empower and sell.

I really enjoy requesting testimonials from my clients. To make it super easy for them I...

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Shall I Flirt or Be Direct? Tips for Writing Subject Lines

Shall I flirt or be direct?

It’s a great question to ask…

in copywriting and dating!

Let’s talk about this when it comes to copywriting, and more specifically, with your headlines.

Boring headlines lead to nobody reading your message. As a result, you don’t get clients.

Captivating headlines draw your clients in and make them want to keep reading (and when they keep reading, you have a chance to inspire them to say YES to you).

Here are 3 types of headlines you can use to captivate more of your ideal clients:

1. Direct: say it like it is

– Examples: “Free Call This Wednesday” & “1 Day till Your Scholarship Ends” & “Save 25% on Flu Shots”

2. Flirt: use the art of seduction; give them a little taste and perk their interest to know more (sometimes it’s ok to be a tease!)

– Examples: “Wanna get naked with me?” (for an email where a biz coach...

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Find The Sweet Spot: 4 Levels Of Pricing

Do you drive standard? 

There’s a sweet spot with the clutch and the gas. When you find it you’re able to switch gears seamlessly. It’s like you’re driving an automatic.

Do you know where the sweet spot is with your pricing?

It’s OK if you say, “NO!” Many of the entrepreneurs I coach struggle with pricing their services. “How much should I charge?” they ask me with a moan. “How do I put a price tag on my gifts?” they ask, along with, “Is that enough? Is it not enough? Is it too much?”

Oh, the pricing agony! How much time and energy do you waste coming up with the “right” pricing?

Yet imagine having a “sweet spot” with your pricing – where it’s both sweet for YOU and for your ideal client. So much so that you’re excited to answer the question, “How much is it?” and they’re excited to say, “YES!”

So how do you find the sweet...

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5 Steps to Claim Your Value

I know you care about serving your clients.

And about making the world a better place by sharing your gifts.

That’s why I have to tell you about the blind spot stopping you from serving more clientsearning more money, and leaving your mark on the world.

This blind spot is so hidden, so huge, so bad, that you don’t even know the degree it is eroding your business: it’s costing you clients, confidence, and the crazy wild success you dream of.

It wreaks havoc in your business in many ways:

– how you talk about yourself

– how you talk about what you do

– how much you charge for your services, and

– how you market yourself

So what is this Big Bad Blind Spot?

YOUR VALUE

I know… it’s pretty scary to see your full light. It’s very common for your gifts to be hidden in the back of the closet.

When you’re not seeing your...

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The Biggest Copywriting Mistakes (Part 1)

Copywriting is one of the most essential skills you need to be successful.

Yet many women entrepreneurs struggle with this skill. They end up frustrated and confused because even after hours of writing, their copy doesn’t inspire their ideal clients to take action.

I get it. It sucks when you’re repelling your ideal clients with your writing, and you don’t even know it!

The good news: copywriting is a learnable skill.

The first step is to learn the mistakes you’re making, and what to do instead. This way, you stop repelling your ideal clients and start captivating them (so they say YES to working with you).

Mistake #1: Talking to Everyone

When you talk to everyone, you end up being broad and vague in your message. As a result, you appeal to nobody. Your words don’t inspire action and nobody signs up for your offer.

So what do you do instead?

Know Your...

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