We’re going to talk about love…

And then I’m going to show you how it connects to sales and Marie Forleo’s secret weapon.

(If you’ve ever wanted to throw up at the thought of sales – of writing a sales page or having an enrollment conversation or making an offer from the stage – this is especially for you.)

Have you ever heard about the 5 love languages?

This approach to communication and understanding our partners in romantic relationships was developed by Gary Chapman, longtime relationship counselor.

Basically, there are 5 emotional love languages – different ways that we express and understand love. We create optimal relationships when we understand our own and our partner’s love languages and speak to one another using our partner’s love language, not our own.

Here are the 5 Love Languages:

1. Physical Touch: this is the touchy-feely person who desires (and requires) hugs, gentle touches, back rubs, etc., to know that...

What questions run through your ideal clients’ minds and hearts as they read your website and sales page?

What do they need to know (and feel) in order to say, “YES” to you?

If you don’t know what these questions are, or how to answer them, you will continue to lose potential clients. Once you know what these questions are (and how to answer them) you’ll have a step-by-step repeatable system to use to ensure all your marketing materials are set up to inspire more of your ideal clients to say, “YES” to working with you.

Question 1. Do You Get Me?

Your ideal clients need to know that you understand what they are going through. This is how they know you get them. If they don’t feel like you get them, they’ll click away to another site.

If you try to speak to everyone, your marketing materials end up vague and broad and do not work. Instead, know your audience.

• Are they mompreneurs,...

A theme that often arises in my work with women is overwhelm...

They feel overwhelmed with all that they're juggling, or all the amazing creative ideas they have, and end up feeling daunted by everything rather than enlivened by it all.

They end up stopping or spinning their wheels, never getting traction or the satisfaction of bringing their book into the world or that passion project they know is their unique contribution to offer to the world.

A lot of entrepreneurs make the mistake of not collecting them or they don’t know how to capture engaging and captivating testimonials.

Raving Reviews (aka Testimonials) are GOLD – they are a very valuable (and often overlooked) aspect of your marketing materials.

Why are Testimonials GOLD?

2 Big Reasons:

1. They serve as ‘social proof’ that working with you is a wise investment/great idea/life-changing experience.

2. They paint a picture of what is possible for someone else going through a similar situation (business challenges, relationship issues, etc.). This picture creates a story that your ideal clients can put themselves into. (“If they can do it, I can too!”)

Testimonials – when done well – become stories that have the power to inspire, empower and sell.

I really enjoy requesting testimonials from my clients. To make it super easy for them I...

It’s a great question to ask…

in copywriting and dating!

Let’s talk about this when it comes to copywriting, and more specifically, with your headlines.

Boring headlines lead to nobody reading your message. As a result, you don’t get clients.

Captivating headlines draw your clients in and make them want to keep reading (and when they keep reading, you have a chance to inspire them to say YES to you).

Here are 3 types of headlines you can use to captivate more of your ideal clients:

1. Direct: say it like it is

– Examples: “Free Call This Wednesday” & “1 Day till Your Scholarship Ends” & “Save 25% on Flu Shots”

2. Flirt: use the art of seduction; give them a little taste and perk their interest to know more (sometimes it’s ok to be a tease!)

– Examples: “Wanna get naked with me?” (for an email where a biz coach...

Do you drive standard? 

There’s a sweet spot with the clutch and the gas. When you find it you’re able to switch gears seamlessly. It’s like you’re driving an automatic.

Do you know where the sweet spot is with your pricing?

It’s OK if you say, “NO!” Many of the entrepreneurs I coach struggle with pricing their services. “How much should I charge?” they ask me with a moan. “How do I put a price tag on my gifts?” they ask, along with, “Is that enough? Is it not enough? Is it too much?”

Oh, the pricing agony! How much time and energy do you waste coming up with the “right” pricing?

Yet imagine having a “sweet spot” with your pricing – where it’s both sweet for YOU and for your ideal client. So much so that you’re excited to answer the question, “How much is it?” and they’re excited to say, “YES!”

So how do you find the sweet...

I know you care about serving your clients.

And about making the world a better place by sharing your gifts.

That’s why I have to tell you about the blind spot stopping you from serving more clients, earning more money, and leaving your mark on the world.

This blind spot is so hidden, so huge, so bad, that you don’t even know the degree it is eroding your business: it’s costing you clients, confidence, and the crazy wild success you dream of.

It wreaks havoc in your business in many ways:

– how you talk about yourself

– how you talk about what you do

– how much you charge for your services, and

– how you market yourself

So what is this Big Bad Blind Spot?

YOUR VALUE

I know… it’s pretty scary to see your full light. It’s very common for your gifts to be hidden in the back of the closet.

When you’re not seeing your...

Yet many women entrepreneurs struggle with this skill. They end up frustrated and confused because even after hours of writing, their copy doesn’t inspire their ideal clients to take action.

I get it. It sucks when you’re repelling your ideal clients with your writing, and you don’t even know it!

The good news: copywriting is a learnable skill.

The first step is to learn the mistakes you’re making, and what to do instead. This way, you stop repelling your ideal clients and start captivating them (so they say YES to working with you).

Mistake #1: Talking to Everyone

When you talk to everyone, you end up being broad and vague in your message. As a result, you appeal to nobody. Your words don’t inspire action and nobody signs up for your offer.

So what do you do instead?

Know Your...