What questions run through your ideal clients’ minds and hearts as they read your website and sales page?

What do they need to know (and feel) in order to say, “YES” to you?

If you don’t know what these questions are, or how to answer them, you will continue to lose potential clients. Once you know what these questions are (and how to answer them) you’ll have a step-by-step repeatable system to use to ensure all your marketing materials are set up to inspire more of your ideal clients to say, “YES” to working with you.

Question 1. Do You Get Me?

Your ideal clients need to know that you understand what they are going through. This is how they know you get them. If they don’t feel like you get them, they’ll click away to another site.

If you try to speak to everyone, your marketing materials end up vague and broad and do not work. Instead, know your audience.

• Are they mompreneurs,...

A lot of entrepreneurs make the mistake of not collecting them or they don’t know how to capture engaging and captivating testimonials.

Raving Reviews (aka Testimonials) are GOLD – they are a very valuable (and often overlooked) aspect of your marketing materials.

Why are Testimonials GOLD?

2 Big Reasons:

1. They serve as ‘social proof’ that working with you is a wise investment/great idea/life-changing experience.

2. They paint a picture of what is possible for someone else going through a similar situation (business challenges, relationship issues, etc.). This picture creates a story that your ideal clients can put themselves into. (“If they can do it, I can too!”)

Testimonials – when done well – become stories that have the power to inspire, empower and sell.

I really enjoy requesting testimonials from my clients. To make it super easy for them I...

I know you care about serving your clients.

And about making the world a better place by sharing your gifts.

That’s why I have to tell you about the blind spot stopping you from serving more clients, earning more money, and leaving your mark on the world.

This blind spot is so hidden, so huge, so bad, that you don’t even know the degree it is eroding your business: it’s costing you clients, confidence, and the crazy wild success you dream of.

It wreaks havoc in your business in many ways:

– how you talk about yourself

– how you talk about what you do

– how much you charge for your services, and

– how you market yourself

So what is this Big Bad Blind Spot?

YOUR VALUE

I know… it’s pretty scary to see your full light. It’s very common for your gifts to be hidden in the back of the closet.

When you’re not seeing your...

Yet many women entrepreneurs struggle with this skill. They end up frustrated and confused because even after hours of writing, their copy doesn’t inspire their ideal clients to take action.

I get it. It sucks when you’re repelling your ideal clients with your writing, and you don’t even know it!

The good news: copywriting is a learnable skill.

The first step is to learn the mistakes you’re making, and what to do instead. This way, you stop repelling your ideal clients and start captivating them (so they say YES to working with you).

Mistake #1: Talking to Everyone

When you talk to everyone, you end up being broad and vague in your message. As a result, you appeal to nobody. Your words don’t inspire action and nobody signs up for your offer.

So what do you do instead?

Know Your...

Have you read, “The Art of Asking,” by Amanda Palmer?

Palmer writes about how it’s such a vulnerable thing to ask and how, when we ask, we open a door to greater intimacy in all of our relationships.

She talks about how our fear of being vulnerable,

of being seen as weak,

of hearing a no,

holds us back from asking.

As does our doubt:

do we deserve this?

Palmer’s book got me looking at myself. I saw the ways I’ve judged myself as weak and needy for asking. I also saw more clearly how there is so much strength and beauty in asking!

Whether we’re asking for

A date

A dollar

A dress

A referral

A reference

A revolution

We invite people to step into our lives more intimately. We get to share the vulnerabilities of life together in strength and dynamic realness.

It takes courage and vulnerability to ASK.

Are you asking?

Or are you withholding possibilities of greater connection?

What might you ask for today that...

It was a grey Saturday afternoon many years ago.

I was in San Jose, California, standing outside a gas station talking to a woman as she pumped gas into her SUV. After introducing myself, I asked her if she would like to have a free consultation with me.

What an audacious ask, right?!

I was playing a game to see how fast I could get 10 “NOs” from potential clients.

Say what?

It was an exercise I was doing in a marketing training. Along with about one hundred other entrepreneurs, I left the hotel where the training was taking place and headed out on the streets to overcome my fear of REJECTION and hearing the dreaded NO.

That experience was priceless! I discovered how much FUN I could have when I embraced the NO and actually WELCOMED IT!

(The funny thing? That woman at the gas station actually said YES! She loved my energy and enthusiasm. We had a great free consult. It turned out she wasn’t my ideal client so I gave her some inspiration and resources and...

Agh!

Believe me, I’ve been there! I know this place well.

Yet the good news?

There are always gems in your own personal story that can be polished and shared with your people.

Yet how do you do this without…

– Sharing too much (and losing potential clients because they think you need help)

– Not sharing enough (and losing potential clients because they can’t feel your heart and don’t trust you)

– Coming across as egotistical and narcissistic

Well, first, you want to set the intention for your articles:

“My intention is to share a vulnerable story from my own life to inspire and support my people.”

And then, follow these 3 steps so your articles inspire connection and trust:

Step 1: Go Broad and Brainstorm

Reflect on your own life:

• What’s your growing edge right now?

• What adventures have you gone...

You’re working on copy for your upcoming launch.

You’re holed up in your office, curled over your computer.

You’re alternating between typing furiously on your keyboard and sitting frozen, staring at the screen.

Ahhhh…

On the surface, it’s a very typical scene.

Yet… what’s going on beneath the surface?

Is this one of those sluggish and painful writing experiences?

Or is there magnetic mojo flowing?

I imagine you want more magnetic mojo flowing through your copywriting, so that writing is more easeful and the final copy has you singing…

“My Clients Get Me!”

and

“My Clients are saying YES to my Offer!”

So to tap into your magnetic mojo, take these 2 steps (before you write your copy):

Step 1: Be Your Best Self

One of the biggest problems you’re making is not being YOU when writing your copy.

You may become the...