We’re going to talk about love…

And then I’m going to show you how it connects to sales and Marie Forleo’s secret weapon.

(If you’ve ever wanted to throw up at the thought of sales – of writing a sales page or having an enrollment conversation or making an offer from the stage – this is especially for you.)

Have you ever heard about the 5 love languages?

This approach to communication and understanding our partners in romantic relationships was developed by Gary Chapman, longtime relationship counselor.

Basically, there are 5 emotional love languages – different ways that we express and understand love. We create optimal relationships when we understand our own and our partner’s love languages and speak to one another using our partner’s love language, not our own.

Here are the 5 Love Languages:

1. Physical Touch: this is the touchy-feely person who desires (and requires) hugs, gentle touches, back rubs, etc., to know that...

It’s a great question to ask…

in copywriting and dating!

Let’s talk about this when it comes to copywriting, and more specifically, with your headlines.

Boring headlines lead to nobody reading your message. As a result, you don’t get clients.

Captivating headlines draw your clients in and make them want to keep reading (and when they keep reading, you have a chance to inspire them to say YES to you).

Here are 3 types of headlines you can use to captivate more of your ideal clients:

1. Direct: say it like it is

– Examples: “Free Call This Wednesday” & “1 Day till Your Scholarship Ends” & “Save 25% on Flu Shots”

2. Flirt: use the art of seduction; give them a little taste and perk their interest to know more (sometimes it’s ok to be a tease!)

– Examples: “Wanna get naked with me?” (for an email where a biz coach...

Yet many women entrepreneurs struggle with this skill. They end up frustrated and confused because even after hours of writing, their copy doesn’t inspire their ideal clients to take action.

I get it. It sucks when you’re repelling your ideal clients with your writing, and you don’t even know it!

The good news: copywriting is a learnable skill.

The first step is to learn the mistakes you’re making, and what to do instead. This way, you stop repelling your ideal clients and start captivating them (so they say YES to working with you).

Mistake #1: Talking to Everyone

When you talk to everyone, you end up being broad and vague in your message. As a result, you appeal to nobody. Your words don’t inspire action and nobody signs up for your offer.

So what do you do instead?

Know Your...

Mistakes… we all make them.

(And YAY! They’re proof that you are trying!)

Yet they’re especially dangerous when you don’t even know you’re making them, because you’re repelling clients and wondering, “Why isn’t anyone signing up for this?”

These copywriting mistakes can be painful and costly. So keep reading, and learn what not to do, and what to do instead, to make your message magnetic…

Mistake #5: Writing Generic Copy

This kind of copy sounds salesy. And it’s sterile, making you blend in with all the other entrepreneurs who do what you do. Yikes!

So what do you do instead?

UNLEASH!

You need to bring your authentic voice to your message. This is your “special sauce”!

Let your people know what turns you on, what pisses you off, what’s important to you. This helps people feel you, which makes “salesy” language...

It was a grey Saturday afternoon many years ago.

I was in San Jose, California, standing outside a gas station talking to a woman as she pumped gas into her SUV. After introducing myself, I asked her if she would like to have a free consultation with me.

What an audacious ask, right?!

I was playing a game to see how fast I could get 10 “NOs” from potential clients.

Say what?

It was an exercise I was doing in a marketing training. Along with about one hundred other entrepreneurs, I left the hotel where the training was taking place and headed out on the streets to overcome my fear of REJECTION and hearing the dreaded NO.

That experience was priceless! I discovered how much FUN I could have when I embraced the NO and actually WELCOMED IT!

(The funny thing? That woman at the gas station actually said YES! She loved my energy and enthusiasm. We had a great free consult. It turned out she wasn’t my ideal client so I gave her some inspiration and resources and...

Agh!

Believe me, I’ve been there! I know this place well.

Yet the good news?

There are always gems in your own personal story that can be polished and shared with your people.

Yet how do you do this without…

– Sharing too much (and losing potential clients because they think you need help)

– Not sharing enough (and losing potential clients because they can’t feel your heart and don’t trust you)

– Coming across as egotistical and narcissistic

Well, first, you want to set the intention for your articles:

“My intention is to share a vulnerable story from my own life to inspire and support my people.”

And then, follow these 3 steps so your articles inspire connection and trust:

Step 1: Go Broad and Brainstorm

Reflect on your own life:

• What’s your growing edge right now?

• What adventures have you gone...

You’re working on copy for your upcoming launch.

You’re holed up in your office, curled over your computer.

You’re alternating between typing furiously on your keyboard and sitting frozen, staring at the screen.

Ahhhh…

On the surface, it’s a very typical scene.

Yet… what’s going on beneath the surface?

Is this one of those sluggish and painful writing experiences?

Or is there magnetic mojo flowing?

I imagine you want more magnetic mojo flowing through your copywriting, so that writing is more easeful and the final copy has you singing…

“My Clients Get Me!”

and

“My Clients are saying YES to my Offer!”

So to tap into your magnetic mojo, take these 2 steps (before you write your copy):

Step 1: Be Your Best Self

One of the biggest problems you’re making is not being YOU when writing your copy.

You may become the...